Gatorade
Fuel of Champions

Gatorade is an official sponsor of the UEFA Champions League, and to highlight this, we created a campaign for LATAM starring Real Madrid and Atlético de Madrid players Vini Jr. and Julián Álvarez. With humor, we celebrate all those amateur athletes who wear jerseys with their idols' names on the back, even if they don’t play quite like them. Because being a champion is also about showing up, staying fueled, and never stop trying.