Gatorade Sweat Swap

For the first time ever, a professional player swapped jerseys with someone who wasn’t on the pitch, but in the stands. During a World Cup qualifier between Colombia and Paraguay, Gatorade used its GX Sweat Patch to track fans’ effort in real time. At the end of the match, the fan who sweated the most got to swap jerseys with international star Luis Díaz. Because a jersey should be earned with sweat, whether you’re on the field or cheering from the stands.