Gatorade Vs. Water

Gatorade’s biggest competitor isn’t another sports drink. It’s water. Amateur athletes often refill empty Gatorade bottles with water before working out. This regional campaign tapped into a clear product and category truth: while many people choose to hydrate with water, sometimes your body needs more to perform.

Shot on 35mm and set to “I Was Made for Loving You” by KISS, the film combines gritty realism with humor, showing everyday athletes giving their all until water lets them down.