Gatorlit Latam Campaign

Gatorlit is Gatorade’s new rapid rehydration drink for the Latin American market. It is designed to relieve everyday discomforts like hangovers, heat exhaustion, or dehydration. Backed by science and packed with electrolytes, it helps you bounce back fast. The campaign uses humor to make it clear: Gatorlit will not teach you how to use chopsticks or fix your car, but when your body needs to recover, it gets the job done. Fast.