Rockstar “B Side”

Behind every show, there are countless people giving it their all to make it happen. With this regional campaign, we shifted the spotlight from Khea, one of Latin America's most popular artists, to highlight the energy and dedication of the real people behind the scenes. From wardrobe stylists and drivers to producers, builders, and crew, B Side celebrates the energy that powers every performance and shows that real rockstars also work backstage.